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Willful Review

Brand popularity

5.0 - Extremely popular brand

eCommerce rating

3.5 - 3 e-commerce features offered

Payment options

5.0 - 1 rating - expand
Debit & prepaid cards 5.0 - 1 rating View & discuss

Shipping & returns policies

0.0 - 0 ratings

Coupons & discounts

5.0 - 1 rating - expand
Newsletter coupons 5.0 - 1 rating View & discuss

Customer-specific discounts

1.7 - 3 ratings - expand
Student discounts 2.0 - 1 rating View & discuss
Military discounts 2.0 - 1 rating View & discuss
Senior discounts 1.0 - 1 rating View & discuss

Financing options

3.0 - 4 ratings - expand
Affirm financing 2.0 - 1 rating View & discuss
Afterpay financing 3.0 - 1 rating View & discuss
Klarna financing 5.0 - 1 rating View & discuss
PayPal Pay Later 2.0 - 1 rating View & discuss

Company values, ethics & policies

0.0 - 0 ratings

Customer service & brand

0.0 - 0 ratings

Privacy policy & data security

0.0 - 0 ratings

Loyalty, rewards & partnership programs

0.0 - 0 ratings

Seasonal sales & events

2.0 - 4 ratings - expand
Black Friday deals 2.0 - 1 rating View & discuss
Cyber Monday deals 3.0 - 1 rating View & discuss
Presidents’ Day sales 1.0 - 1 rating View & discuss
Valentine’s Day deals 2.0 - 1 rating View & discuss

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Willful Review: Willful Pros & Cons

Willful (willful.co) is a very popular will & estate planning store which competes against other wills & trust stores like Estate First Lawyers, Rift Tax Refunds, Estate Planning Solutions, Westcoast Wills & Estates and Estateably. Based on our in-depth Willful review, when compared to its competitors, Willful ranks as the the #1 top-performing brand in its category. Read the full Willful.co review below for more details.

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Knoji has 15 Willful reviews and ratings as of June 5, 2026. Knoji editors and the Knoji shopper community have reviewed Willful and compared it against 143 top will & estate planning brands, reviewing Willful based on product and store features. Knoji reviews and ranks Willful.co and other will & estate planning stores based on how many features each offers and based on a 5-star rating scale. Based on these factors and 15 Willful reviews, Willful earns an overall score of 3.9 out of 5.0 points. Willful offers 3 total features. Willful's review score is also boosted by the fact that it is a popular brand with good recognition among consumers.

willful.co
Rated 3.9 - 15 ratings
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About Willful

Willful is a mid-size will & estate planning company operating the e-commerce site willful.co. Willful sells its products and services in the will & estate planning industry. Willful is a less active brand when it comes to discounting and offering coupons. Willful has a mix of reviews among shoppers on Knoji, with 15 ratings and an average rating of 2.3 stars. Willful scores decently compared to other brands in the will & estate planning industry, providing 3 e-commerce features to better serve its customers.

Willful's Review Scorecard

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